| A radiology group owns four imaging centers throughout Northeast New Jersey. |
| THE CHALLENGE: Each center had a different name; and each name was medical sounding and hard to pronounce. |
| THE IDEA: Reintroduce all four under one new name - The ImageCare Centers. |
| NEXT CHALLENGE: How do you get physicians to notice and remember the name change and at the same time introduce them to the center's newest technology? |
| THE IDEA: Create new sell sheets, physician brochures, patient brochures, etc; then mail them all in a hard-to-miss, 3-dimensional box with the primary message printed right on the cover. We also targeted the patient with TV, newspaper ads, direct mail and a new web site. To view their web site, click on link: www.imagecarecenters.com |
