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| Hunter Douglas, renowned for innovative window fashion designs, was introducing two alternative wood blinds, each with a unique shape. |
| THE CHALLENGE: These blinds had to be seen to be appreciated. But dealer showrooms are so crowded, there is usually no room to display new and unproven products, especially ones so unique. |
| THE IDEA: Create a compact presentation folio that could be used in 3 ways: Closed as a carrying case to a customer’s home; Opened flat to hang on a wall; or opened fully to form a 3-sided Counter Card. |
| We also created the sample decks for all six products, brochures for the consumer (see collateral), and sell sheets for the dealers. |
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