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| THE CHALLENGE: Managing a library may be as computerized a job as any these days, but the IDEAS Agency found that those in the business still like to read. |
THE IDEA: To sell library collection software, a literary approach was called for. Our print campaign featured a small collection of books both real and invented, with the titles of the books delivering a surprising, engaging payoff.
The payoff for Baker & Taylor - in terms of increased sales - was even more rewarding. |
| IDEAS Agency has also produced consumer ads for Hunter Douglas Window Fashions, Grumbacher, Minwax and Unisa Shoes. |
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