Public safety awareness is the cornerstone of the Northeast Gas Association’s mission. But, standard bill inserts and pamphlets just weren’t getting the job done. So, we created a fun character “Nosey” and introduced the line “Being Nosey can keep you safe”. By being alert, diligent…and yes, Nosey, everyone from children to adults can not only protect their homes and families, but their community as well. We covered the gamut with print, digital, social media, radio and TV. We also offered educational kits to schools to teach natural gas safety in a fun and exciting way. We even included Nosey scratch and sniff stickers. We tied it all together with a marketing kit so that NGA member companies would know how to promote it and stay on message. The campaign became an instant success with members and the customers remembering Nosey, while learning what to do. Sticking your nose into something can be a very good thing!