Here’s an eye-catching IDEA. This Italian restaurant offers outstanding food at a location that’s off the beaten path. So, getting diners in the door was a constant challenge. We created a unique billboard that featured prominently on the beaten path, with a very simple, straight-forward message. It not only got them noticed, but patrons still cite it as the impetus for their visit, years after the sign disappeared. A message that was recognized as a runner-up in the international OBIE Awards and included in a college advertising textbook on how to create eye-catching billboards.