A radiology group owns four imaging centers. Each center had a different name; and each name was unapproachable and hard to pronounce. The IDEAS Agency reintroduced all four centers under one new name – The ImageCare Centers.
They wanted physicians to notice and remember the name change and at the same time introduce them to the centers’ newest technology. So, we created new sell sheets, physician and patient brochures, and mailed them all in a hard-to-miss, 3-dimensional box with the primary message printed right on the cover. We also targeted the patient with TV, newspaper ads, direct mail and a new web site. That’s a great IDEA right out of the box!